The Trust Triangle: Transparency, Technology & Truth in Health Communication
Explore the critical interplay between transparency, technology, and truth in health communication. This keynote delves into strategies for building trust and credibility in the digital era.
Influencing with Integrity: How to Do It Right?
Discover the ethical dimensions of influence in health marketing. Gain insights into maintaining authenticity and integrity while effectively engaging audiences and promoting health initiatives.
AI vs. Humans: Who Will Lead the Future of Health Communication?
As artificial intelligence becomes more integrated into healthcare, a pressing question emerges: Will AI overshadow human communicators, or can they work in harmony? This session delves into the evolving roles of AI and human professionals in health communication, exploring how to balance technological innovation with the irreplaceable human touch.
The Founder’s Jam: Building Health Brands People Love
In a world brimming with choices, uncover the secrets to crafting health brands that not only stand out but also cultivate deep, lasting connections with consumers. Delve into the art of storytelling, emotional engagement, and authentic communication to transform brands into trusted allies.
Breaking Through the Noise: Creative Approaches to Health Marketing
Navigate the crowded landscape of health marketing by exploring innovative strategies to effectively influence public perception and promote health initiatives. Gain insights from PR and marketing professionals on cutting through the clutter with creativity and precision.
The Power Duo: Building Successful Partnerships Between Health Brands & Influencers
Examine best practices for brands and agencies to collaborate with influencers, amplifying health messages for maximum impact. This discussion highlights strategies to forge partnerships that are authentic, effective, and mutually beneficial.
Official Awards Ceremony
Celebrate excellence in health communication at the HICA 2025 Awards Ceremony. Join us in honoring individuals and organizations that have made significant contributions to health advocacy and awareness.
Gala Dinner
Conclude the event with an elegant Gala Dinner, offering a perfect opportunity for networking, reflection, and celebrating achievements in health communication.